Rental stores play harder
Plans include expanding game sections for PS3 and Xbox 360
By Susanne Ault 4/28/2006
APRIL 28 Video rental stores are shooting to become bigger players in the game business in time to profit from the introductions of new videogame consoles and high-definition DVD formats.
As the current-generation game systems have aged, software pricing has dropped to levels favoring sell-through over rental activity. But rentailers are betting that the relatively steep $50 to $60 pricing on new and upcoming Xbox 360 and PlayStation 3 software will encourage heavy sampling through rental.
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