Recycled Cardboard DVD packaging

The following idea to package new DVD movies in recycled cardboard packaging is a very good initiative to reduce the amount of plastic DVD cases being thrown away and not recycled. I have always found that plastic DVD cases are not that durable, often cracking & breaking after a few uses, so I would choose a cardboard DVD case over a plastic case everytime.


The news article covering this topic:

First Look plans environmental initiatives
By Susanne Ault -- Video Business, 12/14/2007
DEC. 14 GREEN REPORT: First Look Studios is teaming with Shorewood Packaging on an expansive environmental initiative that includes replacing plastic Amaray-style DVD cases with recycled paperboard packaging and planting trees to offset the carbon emissions associated with the manufacture and distribution of DVDs.

Starting with its May releases, First Look will deliver its screeners in Shorewood-manufactured Flip-Paks, featuring paperboard made with 100% recycled materials. The move is a first step toward replacing all retail packaging as well, according to First Look.

The first of these screeners should be sent out in January. First Look will be the debut studio to use Flip-Paks, which carry improvements over Shorewood’s earlier 100% recycled packaging designs. There is no hard disc tray, for instance, which helps simplify the package production process.
Read the full story at VideoBusiness.com/Green Report.