Eco Anything - eco friendly marketing, a new trend

It seems that a lot of companies are re-launching their product ranges and inventions as eco-friendly, or environmentally friendly. Everyones jumping on the green bandwagon in 2007. A lot of firms have renamed all sorts of products eco-this or eco-that. I'm planning this year to highlight various companies and products that have decided to put an eco in front of their name.

Ecosmart is an Australian supplier of solar powered hot water systems, http://www.ecosmart.com.au/

They claim to provide an environmentally friendly hot water solution for the home. Ecosmart have reproduced a graph (see above) showing the tonnes of CO2 emissions produced each year by an average electric water heater system, compared to emissions produced by solar powered water heating systems. Ecosmart also claim that Australia is one of the worst polluting countries in the world!

`Running a solar hot water system is environmentally friendly. The Greenhouse Effect is the most pressing ecological problem facing our planet. It's an issue that's particularly close to home as Australia is the world's worst polluter of greenhouse gas on a per capita basis.'
Source: http://www.ecosmart.com.au/green_energy.html

That does it for me, I'm going to buy an ecosmart solar hot water system as soon as I can!
We can't have Australia continuing to be the worst polluters in the world.

If your new years resolution is to not buy anymore bottled water such as Pump or Franklins spring water, then check out Hydropal, a personal portable water filtration sports bottle. http://www.hydropal.com/

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